brand

/brand/

verb

gerund or present participle: branding

1. 1.

   mark with a branding iron.

   "the seller had branded the animal with his grandfather's name"

   synonyms:mark, stamp, burn, sear; 

   identify

   "the letter M was branded on each animal"

   • mark indelibly.

     "an ointment that branded her with unsightly violet-colored splotches"

   • mark out or describe as having a particular bad or shameful quality.

     "she was branded a liar"

     synonyms:stigmatize, accuse of being, mark out; More

2. 2.

   assign a brand name to.

   • promote (a particular product or company) by means of advertising and distinctive design.

     "we'll have the ability to market and brand our own product"